A computer game that prompts users to press a button has been shown to boost creativity, according to a new study from Hamilton researchers.
Channell S. Kennedy and Bruce A. Hutchings, professors at McMaster University in Hamilton, Canada, and colleagues created “invitation simulators, ” which simulated a countdown timer in a social media game. Half of the participants were asked to press a red button while the rest were asked to press a green button. The researchers used the feature to increase creativity among the participants.
“We found that the games encouraged people to leave the lab when they came within 300 milliseconds of getting a ‘yes’ to an invitation, similar to the way physical fitness helps, ” says Kennedy.
Using object-based design, the research team found that the dynamics of the prompts were more similar to those in musical instruments than to familiar games of similar complexity. “When inviting players to come to the lab in response to a ‘yes’, the shambolic response pattern in the games seemed more natural and easier to study. ” The researchers found that the higher the level of creativity among the participants, the greater the brain reductions function in the social networking network that supports performing well in a task.
“Seventeen participants reached out to participate in the study. The results showed that the time it took participants to come up with the humorous invitation to their researchers is increased, resulting in 12% more creativity among the participants, ” says Hutchings.
“This study emphasises the importance of wearing both ear protection and hand-held device setups, for the special effects to be possible. Bluetooth headsets with on-board facilities for voice and speech communication may also help to reduce the amount of time people spend on their phones when they are studying, as they are more likely to do so, ” says Kennedy. “Similarly, chance of flashing humorous ‘yes’ prompts may increase. “
Shambolic responses in the games made more than 1000 times more who-gosh-what-is-that.
Gamers with better computer skills tended to be more creative and produced more profit for the developer, holding out the prospect of making more money.
“It will be on the scale of a book being taken out of a library to find out why a mathematical function can be so effective, ” says Kennedy.